Storytelling, Trends & Brand Messaging
Bring Your Brand to Life With Clear, Compelling Voice
- Craft, hone or edit tasting notes, brand stories, sell sheets, recipes, bottle shots, product descriptions and media communications
- Strategize key relationships to market to, from media to on-and off-premise businesses
- Align authentic narrative with product identity, audience goals and ethos
- Trend-bridging and cross-seeding: pulling from trends and ideas across regions
- Guide teams through storytelling process and context to increase sales and engagement
- Example: Pernod Ricard (advise NY marketing teams on global brand communication for media, consumers and staff; lead staff training; hone marketing materials, tasting notes, food pairings, cocktail recipes, etc.)























