Spirits & Beverage Product Creation and Innovation


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Tailored Consulting for Food, Drink, Hotel & Hospitality Brands

Customized to your goals, gaps and needs, Virginia brings the eye and experience of a Trends Whisperer, Taste Curator, Menu Muse and Idea Forager who has judged, studied and tasted a few hundred thousand dishes and drinks at thousands of hotels, resorts, restaurants, bars and drink production facilities.

Spirits & Beverage Innovation

Concept to Final Pour — Drink Development

In all beverage categories, including but not limited to: all spirits, cocktails, RTDs, Non-Alcoholic (NA), wine, cider and more:

  • Create, blend, advise on or refine liquids, from concept to final blend
  • Work in labs/distilleries to perfect flavor profiles and unique, standout products
  • Identify innovation opportunities and creative concepts across drink categories
  • Hone final sample selection from a global & lead judge’s palate
  • Advise (on retainer, per project, etc.) distilleries, producers and brands
  • Work includes: Co-creating Avion Reserva Cristalino with Pernod Ricard; advising new brands pre-launch; advising on final liquids for unique concepts like Acronimo Sotol Gin
SELECTED CLIENTS