Consulting Services

Virginia Miller offers custom consulting across these service areas, tailored to your goals, gaps and needs:

Spirits & Beverage Product Innovation
Menu & Concept Development
Tastings, Training & Education
Storytelling & Brand Messaging

Previous Next

1 2 3 4 5 6 7 8

Speaking-at-Peninsula-Fresh-Chefs-Farmers-Conference-5.2.2025

Interviewing-Eric-Asimov-at-The-Commonwealth-Club

Tailored Consulting for Food, Drink, Hotel & Hospitality Brands

From drink innovation and storytelling to menu development, Virginia helps brands and businesses personalize their story, refine offerings, glean from local and global trends to stand out in a saturated market. Each project is customized, built on your goals — pulling from my global network and two decades of on-the-ground research.

Spirits & Beverage Product Innovation

From Concept to Final Pour — Drink Development

In all beverage categories, including but not limited to: all spirits, cocktails, RTDs, Non-Alcoholic (NA), wine, cider and more:

Create, blend, advise on or refine liquids, from concept to final blend
Work in labs/distilleries to perfect flavor profiles and unique, standout products
Identify innovation opportunities and creative concepts across drink categories
Hone final sample selection from a global & lead judge’s palate
Advise (on retainer, per project, etc.) distilleries, producers and brands
Work includes: Co-creating Avion Reserva Cristalino with Pernod Ricard; advising new brands pre-launch; advising on final liquids for unique concepts like Acronimo Sotol Gin

Inquire About Spirits Consulting

Menu & Concept Development

Hone Menu, Product or Concept to Stand Out

Refine menus, product, concepts and execution with a critic and judge’s trained eye
Advise on concepts, messaging, menus and/or pairings that best reflect your story, culture, location
Position your venue for greater recognition and long-term growth
Trend-bridging and cross-seeding: pulling from trends and ideas across regions and continents
Example: Dominique Crenn’s Golden Poppy in Paris (created a story, context and history-heavy cocktail menu for Michelin-starred Chef Dominique Crenn)

Book Menu Development Session

Tastings, Training & Education

Tastings & Training That Inform and Inspire

Lead tastings for private, corporate or small groups — in homes, businesses, event spaces or virtual
Expert host for exclusive member tasting nights and parties at restaurants, bars and hotels
Train hospitality teams on authentic storytelling, historic and cultural context, honing tasting skills
Speaking and panel moderating
Past appearances: Panelist and speaker at Golden Gate Restaurant Association Weekly Industry panels, James Beard events, The Commonwealth Club, Peninsula Fresh Chefs & Farmers Conference, ADI International Distilling Conferences, Pernod Ricard training events, episode host on Drink Destinations, etc.
Lead in-person and virtual tastings for large groups (incl. over 100 people) for organizations like Whiskies of the World

Schedule a Tasting or Event

Storytelling, Brand Messaging & Tasting Notes

Bring Your Brand to Life With Clear, Compelling Voice

Craft, hone or edit tasting notes, brand stories, sell sheets, recipes, bottle shots, product descriptions and media communications
Strategize key relationships to market to, from media to on-and off-premise businesses
Align authentic narrative with product identity, audience goals and ethos
Trend-bridging and cross-seeding: pulling from trends and ideas across regions
Guide teams through storytelling process and context to increase sales and engagement
Example: Pernod Ricard (advise NY marketing teams on global brand communication for media, consumers and staff; lead staff training; hone marketing materials, tasting notes, food pairings, cocktail recipes, etc.)